Sponsored by K-Mart and produced with Alloy Entertainment ("Sisterhood of The Travelling Pants", "Gossip Gir") "First Day" was an original webseries that premiered in Sept 2010. It quickly became one of the most highly viewed original webseries of the year, with over 8 million viewers by the end of itís initial four week roll-out. Our goal was to bring broadcast quality production to webseries programming and the result elevated webseries to a new level. Winner of an 2010 Advertising Age Media Vanguard Award.

Directed by Sandy Smolan