Produced by NBC.com for American Family Insurance, "In Gayle We Trust" is one of the few webseries to have been renewed for a second season. The show is set in the small fictional town of Maple Grove, populated with a host of quirky characters, who all turn to one person for their insurance needs, counseling and much, much more, The show debuted simultaneously on NBC.com, Hulu and more than 25 video on-demand channels and it's success led to a 30% increase in the perception of the brand as an innovator. Our challenge with this series was to not only integrate the brand into the storytelling but to create a show that worked on its own - the result is a series that has quickly become a model for integrating brand content with original programming.

Directed by Sandy Smolan